Ruggedize

Ruggedize is a two-day deep tech conference focused on ag robotics and the physical AI stack, organized by Reservoir Farms, Inc. It brings together engineers, founders, and technical teams building rugged, field-ready systems for active farmland environments. The program covers six core technical areas: perception and sensing in harsh conditions, autonomous in-field operations, hardware/software/firmware system integration, testing and validation methodologies, reliability engineering, and ROI-driven design. The format includes technical sessions on Day 1 (August 26, 2026) and field demonstrations on Day 2 (August 27, 2026), held at Reservoir Farms in Salinas, CA (Highway 68). Confirmed speakers include representatives from Google DeepMind, John Deere, NVIDIA, AWS, USDA, UC Davis, Cal Poly, and multiple ag robotics founders. Ticket tiers are priced at $350 (student/non-profit), $950 (general), and $1,500 (investor/executive); Reservoir Farms members receive one complimentary ticket. Registration is available at shop.reservoir.co.