Serra Ventures

Serra Ventures is an early-stage venture capital firm headquartered in Champaign, Illinois, with additional offices in Chicago, San Diego, and Park City. Founded in 1998, the firm invests in Seed, Seed Plus, and Series A technology companies primarily across the United States, with a particular emphasis on AgTech, FoodTech, information technology, devices and instrumentation, and materials science. Serra operates multiple funds, including Serra Capital I, II, III, a dedicated Serra Capital Ag Tech Fund (closed at over $45M in 2022), and the Serra-Grondex Ag & Food Tech Fund II (launched in 2024, targeting $100M). Typical check sizes range from $100K to $5M. The firm employs a hands-on, mentor-consultative model, with managing partners who are former venture-backed CEOs providing operational coaching alongside capital. Serra has been ranked among the most active AgTech investors by PitchBook and has made over 100 investments with notable exits to John Deere, Nutrien, and Bayer. Founders can pitch via the firm's website at serraventures.com.